Overview
RightWay Shelving UAE is a leading provider of industrial shelving, warehouse racks, and storage systems based in Dubai. Known for their durability and innovative designs, they serve businesses across logistics, retail, and construction sectors. The brand wanted to establish a strong online presence that reflected their expertise and helped attract local B2B clients searching for reliable shelving solutions in the UAE.
Our mission was to design a modern, SEO-optimized website that showcases their product range, builds trust, and drives qualified leads through organic search visibility.
Our Contributions
Local SEO
To enhance RightWay Shelving UAE’s visibility across Dubai and the broader UAE market, we executed a comprehensive Local SEO strategy.
- Keyword Optimization:Researched and targeted high-intent keywords such as “warehouse shelving Dubai,” “industrial racks UAE,” and “storage solutions Dubai.” These were strategically placed across product pages, meta titles, and service descriptions.
- Google My Business (GMB):Optimized their GMB profile with accurate contact information, service categories, product images, and weekly posts to increase engagement and map visibility.
- Citations & Listings:Built consistent and accurate business listings across major UAE directories and local platforms, ensuring NAP uniformity (Name, Address, Phone).
- Review Strategy:Guided the client on generating positive customer reviews to enhance credibility and build trust in local search results.
- Result:Within 3 months, RightWay Shelving UAE saw a 60% increase in organic local traffic, and a noticeable boost in quote requests directly from Google Maps.
Website Design
The website was redesigned with a focus on clarity, strength, and user intent — much like the products the company sells.
- Clean Industrial Layout:Developed a sleek, modern design reflecting the brand’s identity — professional, durable, and customer-oriented.
- Product-Focused Pages:Created structured service pages with visuals, specifications, and inquiry CTAs to improve conversions.
- SEO-Friendly Architecture:Optimized internal linking, mobile responsiveness, and site speed for improved search performance.
- Visual Storytelling:Used high-resolution images and infographics to demonstrate product applications and completed projects.
- Result:The new design led to a 45% increase in on-site engagement, reduced bounce rates by 32%, and significantly improved form submissions and inquiries from businesses.
Impact
By merging strong web design with powerful local SEO, we transformed RightWay Shelving UAE’s digital footprint.
- Traffic Growth: 60% increase in organic visitors.
- Lead Generation: 2x more product inquiries through the website.
- Customer Trust: Enhanced brand perception through modern visuals & online presence.
RightWay Shelving UAE now stands as one of the most visible and trusted shelving companies in Dubai’s digital space — proving that great design and smart SEO go hand in hand.
- Local SEO
- Content Writing
- Website Design
- Google Ads
Category
Local SEO & Website Design
Clients
RightWay Shelving UAE
Location
Dubai, United Arab Emirates
Start Date
September 10, 2025
Project Summery
This project focused on transforming RightWay Shelving UAE’s online presence from a basic listing to a full-scale lead-generation system.By integrating Local SEO, Google Ads, and a modern website, we positioned the brand at the top of both organic and paid search results in Dubai. The client saw a dramatic improvement in visibility, customer trust, and sales inquiries — all within a few months.
